Creating display ads in Photoshop involves several steps, and the specific design will depend on the platform, dimensions, and content you want to include. Here's a general guide on how to create a display ad in Photoshop but make sure to check the specific requirements of the platform where you plan to display the ad.

Product Display ads banner design - Adobe Photoshop Tutorial

Step-by-Step Guide:

1. Determine Ad Dimensions:

• If you need help choosing the correct dimensions for your display ad, it can be helpful to do some research beforehand. Let me guide you through the process, so you don't have to worry. Standard display ad sizes include 300x250 pixels, 728x90 pixels, 160x600 pixels, and more. I can assist you in selecting the most suitable dimensions for your ad to make it stand out from the crowd.

2. Create a New Document:

• Open Photoshop and create a new document with the determined dimensions (File > New).

3. Design Layout:

• Before creating an advertisement, it is necessary to plan its layout. This includes deciding where to place images, readers, logos, and other elements. It is required to organize the information logically, with the most significant details mentioned first. Use short sentences with only necessary knowledge to avoid confusion. Everyday language should be used, and the active voice preferred over the passive.

4. Add Background:

• Use the Paint Bucket tool to add a background color or import an image for your background.

5. Add Images:

• Insert product images, graphics, or any visuals related to your ad. Use the "Place" option to import photos.

6. Include Text:

• Use the Text tool (T) to add your headline, subheadline, and any other necessary text. Experiment with fonts, sizes, and colors.

7. Branding:

• Add your company logo and any other branding elements. Keep them visible but not overpowering.

8. Call-to-Action (CTA):

• Include a clear and compelling call-to-action button. Make it stand out with contrasting colors and clear text.

9. Use Layers:

• Organize your design using layers. This makes it easier to edit and manage different elements.

10. Typography:

• Make sure your ad's font is easy to read, especially on smaller screens.

11. High-Resolution Graphics:

• Ensure all images and graphics used are of high resolution to avoid pixelation.

12. Test Colors:

• Hey there! Want to make a lasting impression with your brand? Testing your color scheme is a great way to ensure that it stands out and looks visually stunning. So why not take the time to experiment and find the perfect color scheme that aligns with your brand and captivates your audience?

13. Save for Web:

• Once you have finished designing, navigate to File > Export > Save for Web (Legacy). Choose the appropriate file format (JPEG or PNG), and adjust the quality settings as needed.

14. Preview:

• Preview your ad at different zoom levels to ensure it looks good in various sizes.

15. Comply with Guidelines:

• When creating an advertisement for a specific platform, it is advisable to review its guidelines for any detailed requirements, such as file size, format, and other specifications. This can help ensure that your ad is optimized for the platform and meets all necessary criteria. Failure to adhere to the platform's guidelines may result in your ad being denied or not performing as desired. Therefore, it is essential to carefully review and follow all procedures to maximize the effectiveness of your advertisement on the chosen platform.

16. Save and Export:

• Save your Photoshop file (.psd) for future edits and export the final version for use.

Remember to keep your design clean, concise, and attention-grabbing. Test your ad on various screens to ensure it looks good on different devices.