How to Design Instagram Banner Ads | Adobe Photoshop Tutorial

In this comprehensive tutorial, we will guide you through the strategy of creating captivating Instagram banner ads using the powerful tools of Adobe Photoshop and Illustrator. You'll learn essential techniques, such as setting up canvas size, selecting color schemes, and utilizing layers effectively. We'll also cover creating logos, illustrations, and typography elements to enhance your designs. By the end, you'll have the skills to create visually appealing ads that drive engagement and conversions. Let's get started on designing impactful Instagram banner ads!

How to Design Instagram Banner Ads  Adobe Photoshop & Illustrator 

01 To cut out a product from its background and place it on a Photoshop design artboard, follow these steps:

• Open the product image in Photoshop and select the Pen Tool from the toolbar.
• Zoom in on the image and carefully trace the outline of the product using the Pen Tool, creating a path around it.
• Once the path is complete, right-click on it and choose "Make Selection." Adjust the feather radius if necessary and click "OK."
• With the product selected, press Ctrl/Cmd + J to create a new layer with the product only.
• Drag the newly created layer onto the desired Photoshop design artboard, resize or reposition it as needed, and blend it seamlessly with the design elements.

By obeying these steps, you can effectively cut out a product from its background and seamlessly incorporate it into your Photoshop design.

02 Next I Make a sky background behind the product by following some steps.

• Open a sky image or create a new document with a sky-colored background.
• Place the product image on top of the sky background.
• Use selection tools like the Magic Wand or Quick Selection Tool to select the area around the product.
• Inverse the selection (Shift + Ctrl/Cmd + I) to select the sky area.
• Add a layer mask to the product layer, which will hide the selected sky area, revealing the sky background behind the product.

03 To trace a paint stroke image in Adobe Illustrator using the Image Trace option, follow these steps:

• Open the paint stroke image in Adobe Illustrator.
• Choose the image and navigate to the Image Trace panel to proceed.
• Choose a preset that best suits the desired effect or customize the settings manually.
• Click on the "Trace" button to initiate the tracing process.
• Once the tracing is complete, you can adjust the settings further or expand the traced image for editing and manipulation.

By following these steps, you can utilize Adobe Illustrator's Image Trace option to convert a paint stroke image into a vector format, allowing for easier editing, scaling, and customization while retaining the artistic brush stroke appearance.

• Once you have used the Image Trace option to trace the object, proceed by selecting the newly traced object.
• Access the Brushes panel by navigating to Window > Brushes in the Adobe Illustrator interface.
• Click on the New Brush icon at the bottom of the panel and choose "Scatter Brush" from the options.
• In the Scatter Brush Options window, adjust the settings for scattering, such as size, spacing, rotation, and randomness, to achieve the desired effect.
• Click "OK" to create the Scatter Brush. Now, you can apply the brush to any path or shape by selecting it and choosing the Scatter Brush from the Brushes panel.

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